Auto Service Professional

DEC 2018

Magazine for the auto service professional

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D e c e m b e r 2 018 A SP 27 its former glory. As part of the deal, the collector obtained an autographed photo of Jeff Bridges leaning against the car (the signed photo is on dis- play in Smitty's waiting room). Jeff recounted the pick-up day. "When the car was done and while we're waiting for the owner, we parked it outside. It was crazy... we had about 200 people stopping in the road to gawk at it. It caused quite a traffic jam for the town." What is your business philosophy? We value our customers as more than simply a cash source. We make a point to always give a clear, honest evaluation of repairs needed and list the re- pairs in priority. Our communications with our customers are based on honesty and clarity. We're very up-front in terms of what the vehicle needs and what can be delayed, with safety and reliability as the main concerns. What influences your parts buying decisions? Rank from 0 to 3, with 0 having no influence and 3 having the greatest influence? Price ................................................... 1 Brand name recognition ................ 2 Promotion in racing ........................ 0 Perceived quality .............................. 3 Availability/time .............................. 3 We make a point to read/research to stay informed regarding newly available aermarket parts. Where do you buy your parts? We buy quite a lot of parts from OEM dealerships, especially when we feel that the OE part offers the highest quality. For aermarket parts that meet our standards, we use a local NAPA store and a Federated location. Do your parts buying decisions tend to be more heavily influenced by price or quality? Cheap parts always cost more in the long run. We always try to buy OEM quality or better. What do customers want/expect from your shop? In simple terms, they expect quality repairs in a timely manner, at a fair price. What is your approach to technician training? We routinely provide in-house training with new technicians on how we want things done. We sub- scribe to NAPA training classes and pay our em- ployees to attend. How has ASP benefited your business? Our industry is in a state of constant change. We are always looking for the latest information on repair procedures and business management. Auto Service Professional magazine is an outstanding source that helps to keep us up-to-date. ■ SMITTY'S CAR SERVICE LLC DOYLESTOWN, OHIO Owner .................................................. Jeff Smith Business founded (year) ...............................1939 Number of bays .................................................. 6 Number of certified technicians .........................3 Main shop size ....................... 3,800 square feet Number of vehicles serviced per month ........ 200 Hourly labor rate ............................................ $82 Average job ticket price ............................... $230 Gross profit (approx.) .................................... 47% Average spent on tools and equipment annually ........................... $2,000 Vehicle makes serviced..... foreign and domestic Specialties ......... brakes, suspension, alignment The shop services a full array of vehicles, including domestic and import passenger cars, SUVs and light trucks. The shop's technicians routinely handle both gas and diesel vehicles for both private customers and two local fleets. Owner Jeff Smith is an astute business owner, but his primary goal is to make sure that his customers receive the highest quality work in a timely manner.

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