Auto Service Professional

OCT 2018

Magazine for the auto service professional

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O c t o b e r 2 018 A SP 29 training and certification. I personally provide training to them and suggest online courses that I know will benefit them and hasten their certifica- tion. I also pay for any ASE testing that they choose to take. Parts purchases: What influences your parts buying decisions? Rank from 0 to 3, with 0 having no influence and 3 having the greatest influence. Price.......................................................2 Brand recognition..............................0 Perceived quality ................................3 Availability/time.................................2 We only choose parts that I would install in my own family's vehicles. Customers are fully in- formed regarding parts needs, purchase options and recommended option with explanation of why we suggest a specific option. What influences your parts buying decisions? Safety, reliability and cost to the customer. How does ASP benefit your business? My father and partner, LeRoy, keeps up with published articles that relate to our business, which includes ASP at the top of the list. When informa- tion of value is found, he shares that with me and our staff. Information obtained through ASP helps us understand what is going on in the industry and presents new technology, which helps us better serve our customers. ■ many technicians and repair shops are stereotyped as untrustworthy, and all because they only see the dollar signs, not the individual(s) with vehicle prob- lems. I know that it is possible to do the job correct- ly and make a good living doing so, without resort- ing to unscrupulous tactics. I am frustrated when I hear about a shop replacing parts solely based on a fault code, and then when it doesn't repair the fault, they falsely advise the customer 'the computer told me to replace that part, so you obviously now have another problem.' "at is why so many customers, to this day, ask repair shops to plug their vehicles into 'the ma- chine' believing that it will tell them exactly what is wrong. "As an individual who spent years as a single father, just when I had le the dealerships and starting my own business, I learned how critical the family vehicle is to the well-being of the family and truly understand the urgencies and time con- straints on a family with a disabled vehicle. I will work with them to make the experience at our shop as painless and quick as possible. "I know many of my customers expect nothing less than perfection, and although I recognize that perfection is not humanly possible, I do strive to at- tain that level of service by assuring that: a. e level and quality of service will be equal to or better than any other repair shop; b. I will stand behind the work we perform and the products we sell. I guarantee, to them, that our work will be satisfactory, or we will do whatever is necessary to address any issue of concern." Does your shop offer general automotive re- pair or do you tend to specialize in specific makes or types of repairs? We service any make/model, and any issue or concern, from engine rebuilds to drivability con- cerns. What is your business philosophy? Our primary goal is to do whatever is necessary to satisfy the customer. Where do you buy your parts? Advance Auto, unless a dealer part is required. What is your approach to technician training? I strongly and actively encourage our techni- cians to challenge themselves and seek advanced THE MAIN STREET GARAGE ST. AUGUSTINE, FLORIDA Owners .......................... Toby Cossette, LeRoy Cossette Business founded ..................................................... 2010 Number of bays...2 inside bays, 1 outside bay with hoist, 2 dead bays (no hoists) Number of certified technicians ................1 ASE Master Certified w/L1, GM Master Certified, Mazda certified; 1 Ford certified Shop size. ................. 2,000 square feet plus outdoor lift Number of vehicles serviced per month ....32 (average) Hourly labor rate ....................................................... $100 Average job ticket price........................................... $375 Gross profit................................................................ 16% Average spent on tools & equipment annually ..$12,000 Vehicle makes serviced....... domestic, foreign, vintage, custom

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